47. LONG LIVE THE KING
10/05/2023
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I was first exposed to ChatGPT – the now-famous artificial intelligence chatbot by research lab OpenAI – last December when my father shared an article outlining what it could mean for future AI technology. The twist? The entire first half of the article was written by ChatGPT itself, yet I never suspected a thing. As a copywriter, I felt my...
45. IS THERE A WORD-SURGEON IN THE HOUSE?
15/03/2023
The furore that has followed on from the decision to 'doctor' Roald Dahl's children's books, whether in the original or in translation, seems to know no bounds, with well-known authors (Salman Rushdie), celebrities (Ricky Gervais) and even political leaders (Rishi Sunak) weighing into the debate. I can't stay out of this ring either.
In 1969, blues sensation Howlin' Wolf was pressured by Chess Records into creating a psychedelic album that they believed would capitalise on a new wave of far-out bands inspired by his music. Howlin' Wolf himself poetically deemed the results "dog shit", leading to the bold advertising strategy of publishing his opinion while (to the Wolf's...
What comes to your mind when you picture 'plain language'? Dumbed down baby speak in an insult to the reader's intelligence? Or straightforward expression using only as many words as are necessary? With the term itself subject to disagreement, it's no surprise that it provokes fierce debate when implemented as a policy requirement.
A recent article (A Clockwork Orange: 60-year-old teen slang that still shocks - BBC Culture) recalls A Clockwork Orange, the dystopian satirical black comedy novel by Anthony Burgess published sixty years ago. Set in a near-future society that has a youth subculture of extreme violence, A Clockwork Orange presents a youth (sub)culture whose...
The World Cup has arrived, a tournament that is so high on hype, it provides a temporary and perhaps convenient smoke screen for all the ills in the world - war, conflict, recession, human rights. But it also allows us, lest we forget, to luxuriate in a gush of commentary and quotes that sometimes makes a comedy caper of language....
Of all the ancient Greek words to enter English, 'eúphēmos' must be among the most harmless: roughly translating as 'fair-sounding', this referred to the uttering of good omens. Sounds fair, right? But its descendant, 'euphemism', has come a long way, evolving into the use of an agreeable or inoffensive expression when something unpleasant is meant...
39. DEATH TO DOSH - A REQUIEM FOR CASH
15/09/2022
This summer I returned to the 'home country' - post-Brexit, post-Boris and, so it seems, post-cash. From Scotland to the very southwestern tip of England, and from parking fees to pub drinks there was not a coin or a note to be had. It was contactless payments wherever you went. Which made everything easy-peasy, pudding and pie, but also very...
"Change affects the way people speak as inevitably as it does any other area of human life. Language purists do not welcome it, but they can do very little about it." So explained linguist David Crystal in his 2006 book How Language Works, yet the concept of 'purity' remains popular in just about every language. Almost inevitably, the debate...
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